Given all
the recent debate about U.S. jobs heading overseas, few citizens
are daring to say
the virtually unspeakable: that the shift in labor abroad could
be good for the American workforce; maybe even the very shot in
the arm we now need.
Of course the incentives for companies to take
jobs offshore, even in the face of our swelling economic recovery,
are many. Lowered
payroll costs streamline operations, maximize efficiencies
and enable heightened competition. Just as tectonic plates far
beneath
the earth long ago relocated continents, so are economic pressures
once again forcing these inevitable changes.
Yet all too many
American leaders, corporate and political alike, are pushing
the panic button. Confronted with the prospect
of losing
jobs to other countries, they're reflexively doing some patriotic
breast-beating. While understandable, such doomsday carrying
on is, at best, shortsighted and, at worst, opportunistic.
Certainly
loss of jobs is always cause for concern. Some analysts forecast
that, by the end of this year, as many as 1 in 10
technology jobs will migrate overseas. Over the next 15 years,
3.3 million
American workers, both blue- and white-collar, are expected
to lose their current jobs due to the trend toward outsourcing.
The
American worker is feeling paranoid, cynical, betrayed, accusing
employers of sacrificing morale for money.
And, as a specialist
on this very issue – how to staff companies
to make the best possible profit – I'm naturally
sympathetic to this crisis. But, I contend it's vital for
both citizens and policymakers to see the whole
question of which jobs stay and which go as strictly bipartisan.
As it happens, my experience in the staffing profession
has taught me several key lessons about the workforce that
should
be applied
here and now.

It's reassuring to remember that the U.S. has weathered
such crises before, going back to the Industrial Revolution,
and
bounced back
better than ever. The patterns are ever the same. We
invent a product or service – the mass manufacture
of automobiles; telemarketing; the Internet – competition
arises overseas, forcing our companies to slash costs, subcontract
(for automobile manufacturing,
say)
and focus better on the next big innovation. In the process,
jobs come and go, only to come back again. Automobile
manufacturing, with its newfound efficiencies perfected,
is retuning to U.S.
soil
after years of being outsourced to foreign locales. It's
called the practice of comparative advantage, better known
as capitalism.

Just as surely as we lose jobs today, so will we gain
jobs tomorrow. And the wave of losses will actually
be directly
responsible for
spurring the cycle of gains. Call it the boomerang
effect. The reason? We will be jettisoning jobs that are,
to
a degree, off-strategy
and therefore expendable. With the money saved, a company
is free to invest in research and development on the
next big
innovation.
A pendulum, by definition, swings in two totally opposing
directions. The byproduct will be new, better jobs.
Short-term pain, long-term
gain.

U.S. companies are responsible for handling these changes
sensitively. As we've often advised many of our own
clients: communicate
your plans to employees, and do so early on, fully
and candidly. Secrecy,
on the other hand, is the womb of rumor and suspicion.
And nobody should ever, under any circumstances,
try to "spin" anything.
Such full disclosure shows
more than good faith. It sends employees the right message:
We value you.
Explain
that
they are, as
American workers, unique assets. Spell out the future
envisioned – the
good to be gained, the efficiencies to be achieved.
This approach will preserve morale and focus, as
well as a sense of loyalty.
It will also place a renewed premium on innovation
that could motivate workers to new heights of discovery
and creativity,
potentially
setting in motion the next big idea.
Want to
get more interesting perspectives on outsourcing
and other key workplace issues? Register with Ajilon
Finance for
exclusive,
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